Since starting the journalism degree I’ve realised that writing SEO articles and newspaper pieces have a lot in common. Every word is precious, there’s a specific focus and the content must be attention grabbing.
My news items so far have received good feedback, and a couple of stories I submitted to my local paper were published with just a minor edit (unfortunately making the sentences look wrong!).
One thing about writing journalism pieces is that everything is done in accordance with the style book. So you have to stop and think if a word is too flowery, or too dramatic. People are not dead (woman found dead at home), they die (woman dies at home). Cars don’t crash into lorries, they collide with lorries. Kids don’t get rushed to hospital, they get taken.
While this is all very well, going back to writing web articles means switching the brain back to that kind of style. Depending on the subject, these often require a bit of drama. Internet marketers would not be too pleased with a sales letter saying their latest ebook was simply interesting, it has to be amazing, powerful or absolutely fantastic.
There is however, some resemblance in the language – tabloid newspapers still use “sensational” on screaming headlines!